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Product development

From idea to a locked formula

We formulate your supplement, cost it per unit and write the documents a manufacturer needs.

Apply for an introductory call
Four raw ingredient powders in glass dishes with a measuring scoop and a formula worksheet

01  Where to start

New products begin with a Product Blueprint

  • Product Blueprint

    We write the plan for your product.

    Includes

    • Working session of 60–90 minutes
    • Written product brief
    • Format recommendation
    • Target cost range
    • Claim direction and regulatory red flags
    • Roadmap for the next step

  • Program

    Launch Program

    One engagement from the Product Blueprint to your first production order.

    Includes

    • Product Blueprint
    • Formulation, standard or complex
    • Scientific dossier
    • Label and claims review
    • Manufacturer setup
    • Management of your first production order

02  Formulation

Standard and complex formats

  • Formulation, standard formats

    For capsules, tablets and unflavored powders.

    Includes

    • Ingredient selection and dose rationale
    • Initial Costing
    • Master formula and approved supplier list
    • Finished product specification sheet, written to 21 CFR 111.70
    • Label text and tech transfer packet
    • Virtual Development Day
    • Manufacturer setup with a vetted partner
    • Up to two revision rounds

  • Formulation, complex formats

    For flavored powders, stick packs, gummies, chewables and softgels.

    Includes

    • Everything in standard formulation
    • Sensory targets
    • Flavor-house coordination
    • Up to three revision rounds

  • Development Day

    Half a day in person, at the partner manufacturer or your site.

    Includes

    • Review of prototype samples
    • Sensory scoring against your targets
    • Sign-off on formula version 1.0
    • Development Day report

03  Formats and timing

Standard formulation typically takes 6–10 weeks

Gummies and flavored formats usually take longer.

  • Capsules and tablets

  • Powders and stick packs

  • Gummies and chewables

  • Softgels

04  Initial Costing

We cost the formula before samples are made

We adjust the formula when the cost per unit is over your target.

A printed cost model sheet beside four bags of ingredient powders and a white capsule

05  Stand-alone work

Projects and advisory sessions

  • Reformulation and cost-down

    We rework a product you already sell to lower its cost or replace a hard-to-source ingredient.

    Includes

    • Revised master formula
    • Updated Initial Costing
    • Updated specification sheet and label text

  • Flavor and sensory development

    We improve the taste or texture of a settled formula.

    Includes

    • Sensory targets
    • Flavor-house briefs and coordination
    • Sensory scoring of samples

  • Tech transfer packet

    We write the handoff your manufacturer needs to scale an existing formula to production.

    Includes

    • Manufacturing notes
    • Blend order suggestions
    • Scale-up risks for the manufacturer's equipment
    • Sensory standard
    • Retained-sample request

  • Advisory sessions

    Brandon Sojka reviews a formula, label, supplier or launch plan with you.

Start with a short application

Apply for an introductory callSee how it works
  1. 01ApplicationAbout five minutes
  2. 02Your resultShown right away
  3. 03Introductory call30 minutes, when your project fits